Marketing

Whether you own a small company or a large company, one of the most important decisions you will need to make is how to use the media to market your product. Different forms of media include internet advertisements or more traditional forms such as newspaper or radio ads. Newspaper Ads Newspaper advertisements were once the most effective way to promote your product or service. A company could print a half page ad or a full page ad and pretty much guarantee that it would reach many different audiences. However, with the decline in print media and newspaper subscriptions, this has changed. Since readership is down across the board, many companies, particularly larger ones, are finding it less profitable to print advertisements unless they were including coupons...

Product positioning is a way for a company to differentiate their product from that of a competitor's. It is important for companies to be able to explain why their product will offer an advantage when compared to other products available in the market. Effectively communicating this message is the most important part of a marketing strategy. Positioning Primer When positioning your product, there are a couple of different strategies that you can use. One of the most common methods used by companies is to position their product against that of a competitor's. However, in order to successfully do this, you will need to make some sort of claim or guarantee emphasizing that your product is superior to that of your competitor's.  However, you can also...

For many businesses, managing and developing staff is a full-time job. Depending on which sector your business falls into, the intensity of input needed from employees will vary.  The quality of the product depends on the capacities of the people making them. To foster conditions which will produce high-quality products consistently, a business will have to support their workers in a variety of ways. Below are a few things for companies to consider. Motivating Staff Unmotivated staff can greatly degrade the efficiency of a working environment and so, can negatively affect productivity overall. Therefore, it is important to build and maintain a proper atmosphere in order to raise productivity and worker satisfaction. For example, never giving out promotions will...

As opposed to the traditional website, social media sites are comparable to a dynamic conversation, constantly changing and evolving with the input of its users. Traditional websites are static and unchanging, being comparable to a book; formally written and rarely revised for its viewers. Thus, we can see here that social media sites rely on the active process of contributions from users who utilize these sites as social media tools. Alternatively, the traditional site relies on the passive digestion of information from its viewers to convey an exposition on a given topic, idea, or creative work.  After unpacking these critical distinctions, social media can then be understood as a concept referring to the intangible tools used to construct and maintain an...